Benefit Your Company With Google Places And Your Accounting Website

Benefit Your Company with Google Places and Your Accounting Website

by

Ken Marshall

There’s an inauspicious but common misconception about the best way to sell with your accounting website on the web. It’s utterly common to want to make cash fast and concentrate on fast conversions. The truth is, though, that marketing on the internet is a long term strategy. There are a few ways to turn a fast dollar if you know a few secrets, and I’m going to tutor you about a notable one, but if you actually want to court the strongest customers you’ll need to stay on the long game.

Only a few people are looking for a new a new accounting professional at any given time. Most of the people who need a CPA already have one, and the nature of the relationship between a client and a CPA naturally engenders a great deal of loyalty. Avoid the hard sell. High pressure tactics will likely alienate your prospects.

Well, the truth is that despite all the new technologies the best strategy for finding new clients hasn’t really changed much.

Good old fashioned networking is now and probably always will be the key to your firm’s success. The more networking you do the more high-quality clients you’ll attract to your practice. Your website, if it was properly designed, is a powerful long term networking tool.

There’s a downside to networking, of course. It’s time consuming and labor intensive. Working a prospect can take months, even years. Market research tells us the average wait for a conversion is 9 or more contacts, and the average life expectancy of an accountant’s relationship with a client is about six years.

I know that sounds like a lot of work, but please don’t misunderstand my message. Take the time to do it. I’ve written about how exactly this can be done many times, and I’ll continue to write about it for a long time to come. In the long run the prosperity of your firm depends very much on your networking efforts.

I had to say that. I don’t want you to think that what I’m about to teach you can replace your networking efforts.

If you know where to look and how to attract their attention, there are some fast conversions to be had out there.

The web gives you a huge advantage. We all learned about the economics of scale in grade school. Well the web is big, very big, and for the first time it provides a venue for small businesses like yours to take advantage of the opportunities offered by having such an enormous resource pool to draw from. There are a LOT of people out there, and even if most of them are happy with their accountant, a few of them aren’t. The Internet is fast becoming a kind of community center not unlike the an old fashioned town well.

The old cliche of “Location, Location, Location” is alive and well, but your actual physical location isn’t actually as influential as your location in Google. Take the time to make certain your accounting website is advantageously represented in Google and Bing.

Kenny Marshall is a maketing guru and former Vice President of CPA Site Solutions, one of the nation’s largest website companies dedicated solely to

accounting website design

.

Article Source:

ArticleRich.com